HB Solutions marketing and communications professionals help organizations develop and implement strategies to create powerful, engaging and successful brands across all channels. Our approach has a track record of delivering innovative and effective solutions based upon a solid foundation of strategic marketing insight.
Our Services Include
- Train key personnel on effective communication skills
- Conduct media training for organizational leaders and spokespeople
- Proactively audit and test existing crisis communications plans and policies
- Develop crisis communications policies and formal response plans
- Assist with product recalls, environmental issues, regulatory violations, government investigations, personnel issues, financial-related issues and criminal charges
- Assess organizations’ existing marketing materials and practices
- Define brands through logos, positioning statements and key messages
- Develop and implement strategies to create powerful, engaging and successful brands across all channels
- Conduct media outreach to help organizations get their message out in a timely and cost-effective manner
- Act as a third-party buffer between the media and the organization, as needed
- Create media statements, press releases, internal communications and key message points for all constituencies
- Determine optimal target audience(s) and brand perceptions as the basis for strategically positioning products and/or services
- Define and build upon a strategic market position of how an organization wants to be perceived in the marketplace
- Develop and implement integrated marketing plans that address an organization’s unique value proposition, brand identity (current and desired), key messaging and graphic identity
